How Much Do Commercial Solar Leads Cost in the UK?

Commercial solar leads UK price list: the prices suppliers publish

There is no industry price list for commercial solar leads, because most suppliers quote on request. These are the prices UK suppliers publish on their own websites, each read on 3 Nov 2026, from the least complete product (an enquiry) to the most complete (an appointment that actually takes place). Domestic prices are shown for comparison only: a homeowner enquiry is a different product from a commercial site meeting. Of the 15 UK suppliers in our comparison, two publish a commercial price.

Cost per lead vs cost per booked meeting

Many providers quote a cost per lead, where a "lead" is simply someone who filled in a form. Your team then has to chase, qualify and book them, and a large share never turn into a site visit.

Cost per booked meeting measures what you actually want: a qualified commercial decision-maker in your calendar. It is the fairest way to compare providers.

The same split decides who carries the cost of a quiet month. If you are weighing a monthly fee against paying per result, our guide to pay per lead vs retainer sets the two models side by side, and what a solar marketing agency costs lists the retainer and package prices agencies publish.

Most suppliers do not publish a price at all, so ask each one to quote on the same basis. We compare 15 UK commercial solar lead suppliers on price, exclusivity and no-show terms, from what each says on its own website.

Weighing the cost of booking meetings yourself? Our guide to solar appointment setting covers what setters cost in-house and outsourced, and if you sell batteries or EV charging too, see what a renewables marketing agency charges.

Solar leads pricing: what a "from" price leaves out

A published "from" price is the cheapest version of the product. Before comparing two prices, check they buy the same thing: an enquiry or a booked appointment, exclusive or shared, what was checked before it reached you, and what happens after a no-show.

Then turn each price into a cost per attended appointment and a cost per signed project, using your own close rate. The lead calculator does the sums, and the full supplier-by-supplier detail is in our comparison of UK solar lead suppliers.

Comparing against Lead Pronto in particular? Our Lead Pronto alternatives page sets its published terms next to ten other UK solar lead suppliers. Ready to buy solar leads? Our UK comparison lists the checks to make before you pay, and our explainer on how solar leads are priced covers per lead, per appointment, retainer and shared vs exclusive pricing. Whether exclusive solar leads are worth the higher price depends on your close rate and who carries the no-show risk.

What drives the price of a commercial solar lead

• Qualification depth: ownership, energy spend, roof suitability and buying intent checked before handoff. A lead that comes with the customer's electricity bills and half-hourly data is worth more.
• Exclusivity: leads sold to one installer cost more than leads shared with three or four.
• Project size: larger commercial and industrial sites command higher prices.
• Region: competition between installers varies across the UK.
• Pricing model: pay per attended appointment puts the risk on the agency; retainers put it on you.

What a solar lead costs per installation: a worked example

The price per lead is only the start. What matters is what each signed or fitted job costs once you count the leads that never become appointments, the appointments that never become sales and the sales that cancel.

One worked example from our own work, a residential (domestic) Meta campaign for Carbon Energy Savings: about £2,200 spent and about £30,000 of installations in under 14 days. Roughly one in five or six leads became an appointment, and about one sale came from every two pitches. After cancellations, Carbon puts its cost per fitted install at about £2,100. That depended on Carbon's own sales process too: it called each lead within five minutes and followed up by call, email and text.

Commercial work runs on fewer, larger jobs, so the sum changes. In our case studies, Sol PV Group's average commercial job is £40,000, against around £7,000 a job for Hunter Build and Solar's domestic work. A booked commercial appointment costs more than a domestic lead, so work it out with your own close rate and project margin before comparing suppliers.

How to work out what you can afford to pay

Start from your average project margin and your close rate from site meetings. For example, if you close one in every few meetings, the most you should pay per meeting is your target cost of acquisition divided by that number of meetings.

The solar cost per lead calculator does this with your own prices and rates: it shows what each signed job costs and the most you can pay per lead or appointment to stay under your target.

TNW Marketing price list: the cost per attended appointment

TNW Marketing charges per qualified, attended commercial site meeting: £250 to £1,000+VAT per attended appointment. Where a meeting sits in that range is set by the system size and how far it has been qualified (for example, whether it comes with the customer's bills and half-hourly data). There are no retainers or minimum spend, and leads are exclusive to you. You only pay for appointments that are actually attended, and any that aren't viable we replace.

To turn that price into a monthly budget, see what your budget comes back as in attended appointments, which divides £1,000 to £10,000 a month by the published band.

Frequently asked questions