Installer guide · 5 min read
Short answer: Commercial solar leads in the UK cost from £150 for a lead and from £250 for a booked appointment, on the prices suppliers published on 23 Oct 2026. TNW Marketing charges £250 to £1,000+VAT per exclusive, pre-qualified booked appointment, set by system size and qualification, and an unqualified booking costs you nothing. Most suppliers quote on request. A raw enquiry is cheaper per unit but rarely converts, so compare cost per attended meeting and cost per signed project, not cost per form fill.
Pricing: £250 to £1,000+VAT per booked appointment, set by system size and qualification. No retainer, no monthly fee.
Many providers quote a cost per lead, where a "lead" is simply someone who filled in a form. Your team then has to chase, qualify and book them, and a large share never turn into a site visit.
Cost per booked meeting measures what you actually want: a qualified commercial decision-maker in your calendar. It is the fairest way to compare providers.
Most suppliers do not publish a price at all, so ask each one to quote on the same basis. We compare 12 UK commercial solar lead suppliers on price, exclusivity and no-show terms, from what each says on its own website.
There is no industry price list for commercial solar leads, because most suppliers quote on request. Of the 12 UK suppliers in our comparison, two publish a commercial price on their own website. This is everything published, with the date we read it. Domestic prices are shown for comparison only: a homeowner enquiry is a different product from a commercial site meeting.
| Supplier | What the price buys | Published price | Read on |
|---|---|---|---|
| Lead Pronto | Commercial solar leads, or booked appointments | Leads from £150; booked appointments from £250, depending on area, appointment criteria and job size | 23 Oct 2026 |
| TNW Marketing | Exclusive, pre-qualified commercial site appointments | £250 to £1,000+VAT per booked appointment, set by system size and qualification | 23 Oct 2026 (our own price) |
| PoweredLeads (domestic) | Exclusive homeowner leads in your postcodes | From £45 per accepted lead, varying with order size | 23 Oct 2026 |
| Lead Pronto (domestic) | Homeowner solar leads | From £18 standard, £35 branded, £130 booked hot key | 23 Oct 2026 |
| The other nine suppliers compared | Leads, appointments or a managed service | Not published: price on request | 23 Oct 2026 |
A published "from" price is the cheapest version of the product. Before comparing two prices, check they buy the same thing: an enquiry or a booked appointment, exclusive or shared, what was checked before it reached you, and what happens after a no-show.
Then turn each price into a cost per attended appointment and a cost per signed project, using your own close rate. The lead calculator does the sums, and the full supplier-by-supplier detail is in our comparison of UK solar lead suppliers.
Comparing against Lead Pronto in particular? Our Lead Pronto alternatives page sets its published prices next to six other UK solar lead suppliers. Ready to buy solar leads? Our UK buyer's guide lists the checks to make before you pay.
Start from your average project margin and your close rate from site meetings. For example, if you close one in every few meetings, the most you should pay per meeting is your target cost of acquisition divided by that number of meetings.
The solar cost per lead calculator does this with your own prices and rates: it shows what each signed job costs and the most you can pay per lead or appointment to stay under your target.
TNW Marketing charges per qualified, booked commercial site meeting: £250 to £1,000+VAT per booked appointment. Where a meeting sits in that range is set by the system size and how far it has been qualified (for example, whether it comes with the customer's bills and half-hourly data). There are no retainers or minimum spend, leads are exclusive to you, and if a booking does not meet the agreed brief you do not pay.
Not an industry-wide one. Most suppliers price on request. Of 12 UK suppliers we compared, two publish commercial prices: Lead Pronto (leads from £150, booked appointments from £250, read 23 Oct 2026) and TNW Marketing (£250 to £1,000+VAT per booked appointment).
On 23 Oct 2026 the published UK prices started at £18 for a domestic lead (Lead Pronto) and £45 for an exclusive homeowner lead (PoweredLeads). Commercial prices started at £150 a lead and £250 a booked appointment (Lead Pronto), and TNW Marketing charges £250 to £1,000+VAT per exclusive booked commercial appointment.
Published commercial prices start at £150 a lead (Lead Pronto) and £250 a booked appointment (Lead Pronto and TNW Marketing). Cost per lead on its own is misleading, because a raw lead still has to be called, qualified and booked. Compare cost per attended appointment and cost per signed project instead.
£250 to £1,000+VAT per booked appointment, set by system size and qualification (bills, half-hourly data). There is no retainer and no monthly fee, and a booking that does not meet the agreed brief is replaced or refunded.
Usually not for commercial work. Cheap leads are often shared and unqualified, so the real cost per signed project ends up higher once you factor in wasted sales time.
Paying per qualified, booked appointment ties your spend directly to sales opportunities and removes the cost of chasing unresponsive enquiries.
Not with TNW Marketing. There are no retainers or minimum terms.
See available projects, compare pay-per-lead vs retainer, read the commercial solar lead generation guide or watch client video reviews.