Supplier review · 11 min read
By Roman Steer-Love, co-founder of TNW Marketing · published 9 Nov 2026 · every fact about Leads Everyday checked on its own website and Companies House on 9 Nov 2026
From Leads Everyday's own pages and Companies House, read on 9 Nov 2026.
| Business | Its website names Leads Everyday Limited, First Corner, Hackett Way, Fareham. It gives no company number, and a Companies House search did not let us match it to one record with certainty, so we have not named one. |
|---|---|
| What you get | A landing page built for your solar business, Google Ads run for it, and enquiries sent straight to your phone. |
| Who the enquiries are | Homeowners and businesses searching for solar installers in your area; it covers domestic rooftop, commercial, battery storage and panel maintenance and cleaning. |
| Price | A flat monthly fee agreed during your consultation, not published, paid monthly in advance. Google Ads spend is separate and paid to Google. |
| Commission | None on any jobs. |
| Shared or exclusive | Exclusive: it says enquiries are never shared or resold. |
| Contract | Solar page: "cancel anytime, no long-term contracts". Terms: an initial minimum of two months from go-live, then a rolling 30-day agreement cancelled on 30 days' written notice. |
| Speed | Campaign live within 48 hours on average (solar page); most clients see first leads within 24 hours (about page). |
| Lead guarantee | None. The terms say forecasts of lead numbers are estimates, not guarantees. |
Its about page sets out the process: it builds a mobile landing page for your trade, runs Google Ads so that people in your area searching for your service find that page, and the customer fills in a form or calls you. You get the name, number, what they need and where they are. It says it monitors and optimises the campaign daily and tells you how many leads to expect before you start. It says it works with over 1,000 businesses across 60+ industries.
Its solar page lists real-time reporting, exclusive leads never shared with competitors and no commission. Because the customer contacts you, you do all the qualifying and booking: there is no call centre between the enquiry and you, and nothing on the solar page says it books appointments.
From its terms and conditions, read on 9 Nov 2026:
So your real cost per enquiry is the monthly fee plus the ad spend, divided by the enquiries the campaign produces, and your cost per signed job also includes the time your team spends calling, qualifying and booking them. Our cost per lead calculator works that through.
The solar page and the about page both say there are no long-term contracts, and the solar page says you can cancel anytime. The terms are more specific: two months minimum, then 30 days' notice. Both are published by Leads Everyday; read the terms you are sent before you sign, and ask which applies to you.
You might look elsewhere if:
Get the answers in writing. They are the same questions we would expect any installer to ask us, and they decide what a lead really costs you.
Then compare suppliers on cost per signed job, not price per lead. Our solar cost per lead calculator works it through with your own figures.
The right alternative depends on what you install and what you want to pay for: an enquiry, a booked appointment or a meeting that actually takes place. Our comparison of 15 UK solar lead suppliers sets them side by side on price, exclusivity, contract and no-show terms, and Lead Pronto alternatives covers ten more in detail.
TNW Marketing books exclusive, pre-qualified commercial solar site appointments for UK installers. Each appointment goes to one installer. The published band is £250 to £1,000+VAT per attended appointment, set by system size and qualification, with no retainer and no monthly fee. You only pay for appointments that are actually attended, and any that aren't viable we replace.
The difference from Leads Everyday is what you pay for: a meeting that took place with a qualified business owner, rather than a monthly fee and ad spend for enquiries your team then works. If you want enquiries in your own name, domestic work, or full control of the advertising, Leads Everyday's model may suit you better.
It does not publish a price. Its terms (read 9 Nov 2026) say services are charged at a flat monthly fee agreed during your consultation, paid monthly in advance, and that Google Ads spend is separate and paid directly to Google. It takes no commission on jobs.
Its solar page says "cancel anytime, no long-term contracts". Its terms set an initial minimum of two months from go-live, then a rolling 30-day agreement, cancelled with 30 days' written notice during which the fee is still payable.
Yes, by its own description: the enquiries come from a landing page and Google Ads run in your business's name, and it says leads are never shared or resold.
No. Its terms say any forecast of lead numbers given at consultation is based on similar campaigns and is not guaranteed.
Its solar page describes enquiries sent to your phone from people who fill in a form or call you; it does not say it books appointments, so your team qualifies and books them.
TNW Marketing, which sells commercial solar appointments to installers and competes with Leads Everyday for some installers' budgets. Every fact about Leads Everyday comes from its own website and terms, read on 9 Nov 2026.
How paying per attended site appointment works, how it compares with pay per lead and retainers, and what counts as an attended meeting.
Solar installer leads for sale in the UK: 15 providers compared on lead type, price, contract and no-show terms, and pay per appointment from £250.
What Lead Pronto offers, from its own website, and ten alternative UK solar lead suppliers compared on lead type, exclusivity, price, contract and no-shows.
How Bark credits are priced, when they expire and come back, the first-pack guarantee, and who Bark suits, from Bark's own terms.
Leads 2 Trade's four solar lead types, how many installers get each, its rejection rules, fees and notice period, from its own site.
Exclusive homeowner solar appointments: what Watts checks before booking, its returns policy, no contract, and who it suits.
What each costs and why, who carries the no-show risk, how to check a supplier's exclusivity claim, and when shared leads can make sense.
What an in-house appointment setter really costs, line by line, against buying booked appointments, with a cost-per-meeting calculator.
What counts as a lead, published UK prices per lead, returns and exclusivity, and when paying per attended appointment makes more sense.
Telemarketing, outbound, digital and pay per lead companies compared by what they do and how they charge, with the questions to ask first.
Cost, risk, contract terms and lead quality side by side, and when a retainer can still make sense.
Full-service agencies, lead suppliers and pay per attended appointment lead generation compared, the channels that win commercial work, and what to ask before you sign.
Renewable energy marketing services compared, inbound vs outbound, retainer vs pay per attended appointment, and why commercial solar is the one thing TNW does.
What appointment setting is, how agencies charge, in-house vs outsourced setters, UK rules on B2B calls and email, and what to ask before you sign.
Where UK solar PV tenders are published, which public sector frameworks have solar lots, what buyers ask for and how bids are scored.
How a rooftop or private wire PPA works, the parties and contract terms, which customers qualify, what funders ask for, and the alternatives.
What has closed (PSDS) and what is open now: Great British Energy solar for schools and the NHS, Salix loans in Scotland and Wales, and how installers win the work.
Hire purchase, leasing and PPAs compared, and when the FCA rules on credit broking apply: individuals, the £25,000 business exemption and introducer ARs.
Why businesses and SPVs can't use it, how mixed-use farms, holiday lets and landlords can, and what a business customer can use instead.
Engineering, procurement and construction vs design and build, the FIDIC, NEC and JCT contract forms, typical EPC terms and subcontracting to an EPC.
The VAT rate on commercial jobs, when the construction reverse charge applies, invoice wording, and CIS registration, deductions and returns, from HMRC.
For roofers and solar installers: overclad or re-roof first, asbestos and structural checks, RC62 fire classification, the Part L upgrade, sequencing and tax.
Official UK solar statistics: capacity and installations by size band and region, growth trends, 2030 targets and business energy prices, all with sources.
Year-by-year DESNZ tables since 2010: capacity and installations by size band, the commercial bands month by month, generation and share of electricity, with a CSV.
Win commercial solar site surveys from LinkedIn: who to target, Sales Navigator vs free, example messages, LinkedIn's limits and the UK data rules.
Cold email for commercial solar: who to email, UK rules (PECR, UK GDPR), deliverability set-up, example emails and follow-ups, and what it really takes.
Book commercial solar site surveys by phone: call lists, TPS/CTPS screening, switchboard, opening, qualifying and objection scripts, and the UK rules.
What an outsourced solar calling campaign does, how telemarketing agencies charge, who is liable under PECR, the brief to write and the questions to ask.
PECR, TPS and CTPS screening, the 28-day rule, bought-in data, named contacts and UK GDPR, agencies and ICO fines, with a compliance checklist.
Why businesses ask about carbon credits, why UK rooftop solar does not earn them, and how to show the scope 2 cut in a proposal with the DESNZ factor.
Build a target list before you call: Companies House SIC codes, the EPC and DEC registers, Land Registry ownership data and SECR energy reports.
Video interviews with installers using TNW: site meetings booked, system sizes, deals closed and what changed for their business.
Work out how many site surveys and leads you need to hit your monthly installation target, from your own booking and close rates.
What each signed job really costs you, profit after lead spend, and the most you can pay per lead or booked appointment, with a side-by-side comparison.
The channels UK commercial installers use to book site surveys, what "qualified" really means and the numbers to track.
How solar leads are priced: per lead, per booked or attended appointment, retainer or revenue share, and shared vs exclusive.
Cost per lead vs cost per booked meeting, what drives the price, and how to work out what you can afford to pay.
Call new leads within minutes, a first-week follow-up plan, confirming the survey twice and the five reasons booked surveys don't happen.
A five-point checklist and the first-call questions that stop surveyors driving to sites that will never sign.