Commercial Solar Lead Guides for Installers
Practical guides for UK commercial solar installers who want more site meetings in the diary: how to buy and qualify commercial solar leads, what they should cost, and why paying per attended appointment beats paying for raw enquiries or a monthly retainer.
TNW Marketing books pre-qualified, exclusive, attended commercial solar site meetings for installers across the UK. Every business is checked for ownership, energy spend, roof suitability and buying intent before it reaches your calendar, and you pay per qualified appointment with no retainer and no minimum spend. Start with the pay per appointment guide if you are new to the model, or compare suppliers in our commercial solar lead companies guide and our page on Lead Pronto alternatives.
All installer guides
- Pay per appointment commercial solar leads
How paying per attended site appointment works, how it compares with pay per lead and retainers, and what counts as an attended meeting.
- Solar leads UK: compare providers
Solar installer leads for sale in the UK: 12 providers compared on lead type, price, contract and no-show terms, and pay per appointment from £250.
- Lead Pronto alternatives for solar installers
What Lead Pronto offers, from its own website, and six alternative UK solar lead suppliers compared on lead type, exclusivity, price, contract and no-shows.
- Exclusive vs shared commercial solar leads
What each costs and why, who carries the no-show risk, how to check a supplier's exclusivity claim, and when shared leads can make sense.
- In-house vs outsourced lead generation: the real cost
What an in-house appointment setter really costs, line by line, against buying booked appointments, with a cost-per-meeting calculator.
- Pay per lead vs retainer vs pay per appointment
Cost, risk, contract terms and lead quality side by side, and when a retainer can still make sense.
- Choosing a solar marketing agency
Full-service agencies, lead suppliers and pay-per-booking lead generation compared, the channels that win commercial work, and what to ask before you sign.
- Renewable energy marketing agency (UK)
Renewable energy marketing services compared, inbound vs outbound, retainer vs pay per booking, and why commercial solar is the one thing TNW does.
- Appointment setting for solar installers
What appointment setting is, how agencies charge, in-house vs outsourced setters, UK rules on B2B calls and email, and what to ask before you sign.
- Commercial solar tenders and frameworks
Where UK solar PV tenders are published, which public sector frameworks have solar lots, what buyers ask for and how bids are scored.
- Commercial solar PPAs for installers
How a rooftop or private wire PPA works, the parties and contract terms, which customers qualify, what funders ask for, and the alternatives.
- Public sector solar funding: PSDS, Salix and GB Energy
What has closed (PSDS) and what is open now: Great British Energy solar for schools and the NHS, Salix loans in Scotland and Wales, and how installers win the work.
- Offering finance on commercial solar
Hire purchase, leasing and PPAs compared, and when the FCA rules on credit broking apply: individuals, the £25,000 business exemption and introducer ARs.
- Solar EPC contractors explained
Engineering, procurement and construction vs design and build, the FIDIC, NEC and JCT contract forms, typical EPC terms and subcontracting to an EPC.
- VAT, CIS and the reverse charge on commercial solar
The VAT rate on commercial jobs, when the construction reverse charge applies, invoice wording, and CIS registration, deductions and returns, from HMRC.
- Roof overcladding or replacement before solar
For roofers and solar installers: overclad or re-roof first, asbestos and structural checks, RC62 fire classification, the Part L upgrade, sequencing and tax.
- UK solar statistics: the commercial market in numbers
Official UK solar statistics: capacity and installations by size band and region, growth trends, 2030 targets and business energy prices, all with sources.
- UK commercial solar statistics (data tables)
Year-by-year DESNZ tables since 2010: capacity and installations by size band, the commercial bands month by month, generation and share of electricity, with a CSV.
- LinkedIn lead generation for commercial solar
Win commercial solar site surveys from LinkedIn: who to target, Sales Navigator vs free, example messages, LinkedIn's limits and the UK data rules.
- Cold email for commercial solar
Cold email for commercial solar: who to email, UK rules (PECR, UK GDPR), deliverability set-up, example emails and follow-ups, and what it really takes.
- Cold calling commercial solar
Book commercial solar site surveys by phone: call lists, TPS/CTPS screening, switchboard, opening, qualifying and objection scripts, and the UK rules.
- Commercial solar prospecting from public data
Build a target list before you call: Companies House SIC codes, the EPC and DEC registers, Land Registry ownership data and SECR energy reports.
- Commercial solar installer case studies
Video interviews with installers using TNW: site meetings booked, system sizes, deals closed and what changed for their business.
- Lead calculator
Work out how many site surveys and leads you need to hit your monthly installation target, from your own booking and close rates.
- Solar cost per lead calculator
What each signed job really costs you, profit after lead spend, and the most you can pay per lead or booked appointment, with a side-by-side comparison.
- How to generate commercial solar leads
The channels UK commercial installers use to book site surveys, what "qualified" really means and the numbers to track.
- How solar leads are priced
How solar leads are priced: per lead, per booked or attended appointment, retainer or revenue share, and shared vs exclusive.
- How much do solar leads cost? UK price list
Cost per lead vs cost per booked meeting, what drives the price, and how to work out what you can afford to pay.
- Solar lead follow-up: speed to lead and no-shows
Call new leads within minutes, a first-week follow-up plan, confirming the survey twice and the five reasons booked surveys don't happen.
- How to qualify commercial solar leads
A five-point checklist and the first-call questions that stop surveyors driving to sites that will never sign.
Technical guides on Solar Surveys
Our sister site, Solar Surveys, covers the survey, grid and certification side of commercial solar work.
- Commercial solar survey checklist
What to confirm before, during and after the site visit.
- G99 application for commercial solar
The forms, the DNO steps, export limitation and timescales.
- DNO application for solar
Find your DNO and pick the right route: G98, G99 or G100.
- G100 export limitation
What a G100 scheme does, compliant devices, fail-safe rules and the forms.
- Capital allowances on solar panels
What commercial customers can claim, with a corporation tax saving calculator.
- MCS certification for solar installers
Standards, certification bodies, consumer codes and costs.
- MIS 3002 explained
The MCS solar PV standard, from design to handover.
- UK solar wholesalers and distributors
Trade suppliers of panels, inverters, batteries and mounting.
- Solar partnerships and referrals
Winning commercial work through brokers, landlords and contractors.
- How to become a solar installer in the UK
Qualifications, training routes and MCS.
- Commercial solar leads in London
Survey leads across London and the South East.
- Commercial solar leads in Manchester
Survey leads across Greater Manchester and the North West.
- Commercial solar leads in Birmingham
Survey leads across Birmingham and the West Midlands.
Ready for commercial site meetings?
See the commercial solar projects ready for survey now, or hear from installers already working with us on the reviews page.
See available projects