Lead Pronto Alternatives for UK Solar Installers (2026)
By Roman Steer-Love, co-founder of TNW Marketing · published 23 October 2026 · updated 3 November 2026 · every supplier checked on its own website on 23 Oct and 3 Nov 2026
Quick answer
Quick answer: Lead Pronto sells leads across many trades (heat pumps, insulation, windows and doors, boilers, roofing and more); this page compares its alternatives for solar installers. In solar it sells domestic and commercial leads, booked appointments and live transfers, exclusive or shared, with no contract. The right alternative depends on what you install. For commercial solar, TNW Marketing books exclusive site appointments at £250 to £1,000+VAT and bills only for attended surveys, and Clean Energy Group runs outbound campaigns for C&I projects. For homeowner leads, PoweredLeads sells exclusive leads by postcode from £45 per accepted lead, Capital Leads sells exclusive Google Search leads, Watts Marketing books exclusive homeowner appointments, GMS Leads sells exclusive ECO4 and finance leads, and Sales Fuel sells leads exclusive for 30 days from around £25+VAT at base. Leads Everyday runs a Google Ads campaign in your own name for a monthly fee. Leads 2 Trade and Compare Solar sell enquiries shared with a stated number of installers.
UK solar installers who use Lead Pronto, or are weighing it up, and want to see what else is on the market. Lead Pronto is a sensible choice for many installers. Its low published domestic prices, choice of shared or exclusive leads, live transfers and lack of a contract suit high-volume domestic installers with a fast phone team who want cheap leads and flexibility. It also suits installers who want domestic and commercial work from one supplier, or a branded campaign in their own name.
You might look elsewhere if:
You install commercial solar only and want a supplier that does nothing else.
You want every lead exclusive by default rather than as one option.
You would rather pay only for meetings that actually take place than manage no-shows yourself.
You want an outbound approach to larger C&I sites rather than leads from ads.
You want a supplier that publishes exactly how many installers share each lead.
What Lead Pronto offers
From Lead Pronto's own website, read on 23 Oct and 3 Nov 2026. Its published terms and conditions cover use of the website; it says campaign terms, including no-show treatment, are documented with each client before launch.
What it sells
Pay per lead, pay per appointment or hot key (a live phone transfer), revenue share in solar, and branded campaigns run under your own name for a fee of 25% of the ad spend it manages.
Commercial solar
Leads from £150; booked appointments from £250, priced on the area, the appointment criteria and the size of the job (worked out from the system in kW and the current energy bill).
Domestic solar
Leads from £18, branded leads from £35 and booked hot keys from £130 on its solar leads page. Its 2026 cost guide gives a starting price of £25 a lead.
Shared or exclusive
Both. Exclusive leads run as a branded campaign in your name; shared leads go to a small number of installers at a lower price. Exclusivity is agreed before a campaign goes live.
Contract
No retainer, no contract and no notice period on pay per lead. For appointments, no contract or notice period. Revenue share usually needs a pay per lead trial first.
Replacements and no-shows
Commercial leads that miss the agreed criteria are replaced, and a rejection policy is included in every campaign. Cancellation and no-show treatment is agreed campaign by campaign and documented before launch. It says 82% of booked appointments are attended.
Areas
Domestic: England, Scotland and Wales. Commercial: national, with targeting by region, county, radius or postcode.
How it finds leads
Google Ads, Facebook, TikTok, Instagram, LinkedIn and native ads, plus SEO; domestic leads are checked by its in-house call centre.
Speed and offers
Live within 48 hours of onboarding. New partners get 20 free leads after their first 100 paid leads, or £400 of free lead credit, applied at its discretion.
Lead Pronto alternatives compared
Lead Pronto first for reference, then the 10 alternatives. Each cell comes from that company's own website, read on 23 Oct and 3 Nov 2026. "Not stated" means its site does not say. The same suppliers, and more, are in our full comparison of UK commercial solar lead suppliers and prices, and how each pricing model works (per lead, per appointment or retainer) is in how solar leads are priced. For every price UK suppliers publish, domestic and commercial, see how much solar leads cost.
Homeowners: ECO4 HHCRO and able-to-pay or finance solar leads, as web enquiries or phone-qualified leads
Exclusive, never resold
Not stated (trial orders on request)
Not stated
Nine consecutive days to return a lead that does not qualify, cannot be contacted or will not book (its terms); unqualified web enquiries replaced only for hoax details
A Google Ads campaign and landing page run in your name, aimed at homeowners and businesses
Exclusive, never shared or resold
Flat monthly fee agreed at consultation (not published), plus Google Ads spend; no commission
Solar page: cancel any time. Its terms: two-month minimum, then 30 days' notice
Not stated; lead forecasts are not guaranteed
The alternatives, one by one
TNW Marketing
We publish this page, so read this entry with that in mind. TNW Marketing books pre-qualified commercial solar site meetings for UK installers and does not sell domestic leads. Each appointment goes to one installer only. Pricing: £250 to £1,000+VAT per attended appointment, set by system size and qualification. No retainer, no monthly fee. You are billed only for qualified, attended surveys, and bookings that cancel, do not show or miss the agreed brief are replaced. Businesses are found by outbound calling, email, LinkedIn and paid ads, then checked by phone for ownership or landlord consent, energy spend, roof suitability and who signs off the spend.
Suits: Commercial installers who want exclusive meetings with business owners and would rather pay per meeting than per enquiry. Source
Leads 2 Trade
Solar PV and solar thermal leads from its own websites, covering homeowners and commercial businesses, checked by its in-house call centre. It publishes how many installers get each product: Hot Key leads are handed to one installer on the phone, Premium leads are booked appointments sent to a maximum of three installers with a "no pitch no fee" guarantee, Qualified leads go out up to four times, and Lead Vault leads are sold first come, first served to network members. Installers must be MCS registered. Prices are not published.
A commercial and industrial specialist working in the UK, Australia and North America, for systems from 30kW to 5MW+. It runs outbound prospecting for you with its own AI software, B2B intent data, email and LinkedIn, and books meetings with decision-makers and property owners. It says leads are exclusive and that emails and calendar requests appear to come from your company. No lock-in contracts; pricing is on request.
Suits: Commercial installers chasing larger C&I projects who want a done-for-you outbound programme. Source
PoweredLeads
Homeowner solar quote requests in the postcodes you cover, exclusive to you in those postcodes and never resold. From £45 per accepted lead, bought in prepaid blocks with no monthly retainer; it says the starting price does not apply to a first order. A bad lead is replaced free, and if a lead from your locked postcodes ever goes to another installer while you hold a balance, the balance is refunded. It does not book appointments.
Suits: Domestic installers who want exclusive homeowner enquiries by postcode and a published starting price. Source
Capital Leads
Exclusive homeowner solar leads from Google Search, sent to your CRM in real time. Each lead is checked as a homeowner, with the size of the energy bill captured. Pay per lead with no contracts, setup fees or monthly fees, and what it calls transparent refund terms. Prices are not published.
Suits: Domestic installers who want exclusive search leads without a contract. Source
Compare Solar
Enquiries from people who clicked a Google Search ad while looking for solar, with no social media ads. Each phone number is checked with a unique PIN before delivery. Every enquiry goes to your company and up to two other installers, a maximum of three in total, by email, Google Sheets, SMS or CRM, and deliveries can be paused. Prices come in a tailored proposal.
Suits: Installers with a fast phone team who are happy to share enquiries for a lower cost per lead. Source
GMS Leads
Homeowner solar leads from online enquiries, in two kinds: ECO4 HHCRO leads for households on qualifying benefits, and able-to-pay or finance leads. Each comes either as an unqualified web enquiry or as a lead its UK team has phoned to confirm the details, with a voice recording of consent that names your company. Every lead is exclusive and never resold. Under its terms you have nine consecutive days to return a lead that does not qualify, cannot be contacted or will not book an appointment; web enquiries are replaced only for hoax details. No price is published; it offers trial orders.
Suits: Domestic installers working ECO4 or finance-led homeowner jobs. Source
Sales Fuel
Homeowner solar leads in four forms: pay as you go web leads, qualified leads from detailed forms, hotkeys (live phone transfers) and confirmed appointments. Leads are exclusive for 30 days, after which it offers older data at a discount; confirmed appointments are never resold. Its FAQ says leads typically cost around £25+VAT each at base, with bespoke quotes by volume, delivery and filters. There is no contract, but minimum orders apply: 50 leads a week for pay as you go and qualified leads, 10 a week for hotkeys and appointments. Dead numbers, hoaxes and duplicates reported within 30 days are replaced free; it does not guarantee that appointments show up.
Suits: Domestic installers who want a published starting point and can take a weekly minimum. Source
Watts Marketing
Homeowner solar appointments booked into your diary, each sold to one installer only. Before booking it checks that the customer owns the home, which is not listed or in a conservation area, passes a credit screen, earns at least £10,000 a year, is under 69, spends at least £35 a month on electricity and will have every adult at the appointment. Pay as you go with no contract or minimum, live within three days. An appointment that misses the brief can be returned for credit, and one that does not go ahead is returned and replaced. Prices are not published.
A different model: it builds a landing page and runs Google Ads in your business's name, and the enquiries, from homeowners and businesses, are exclusive to you with no commission on jobs. You pay a flat monthly fee agreed at your consultation, plus the Google Ads spend, which goes to Google. Its solar page says you can cancel any time; its terms set an initial two-month minimum, then 30 days' notice. It says lead forecasts are estimates, not guarantees. It does not book appointments.
Suits: Installers who want enquiries in their own name and are happy to pay a monthly fee plus ad spend. Source · Our full Leads Everyday review
How to choose
Compare cost per signed job, not price per lead. A cheap lead that never reaches a survey can cost more per signed job than a dearer booked appointment. Take what you spend in a month, divide it by the jobs it signs after the share of leads that reach a survey and the share of surveys that close, then add the time your team spends calling and chasing. Our solar cost per lead calculator works it through with your own figures, and lets you put two suppliers side by side.
Then check five things with any supplier, Lead Pronto included:
Commercial or domestic? Lead Pronto sells both. TNW Marketing and CEG sell commercial only; PoweredLeads, Capital Leads, GMS Leads, Sales Fuel and Watts Marketing sell homeowner leads or appointments; Leads Everyday runs a campaign in your name that can reach both. A commercial survey needs different checks from a homeowner one.
Lead, appointment or attended meeting? A lead is contact details your team still has to call, qualify and book. A booked appointment has that work done. Paying only for attended meetings moves the no-show risk to the supplier.
How many installers get it? Exclusive, shared with up to two or three others, or offered to a network. Get the number in writing.
What happens after a no-show or a bad lead? Replaced, refunded, credited or nothing, and how long you have to report it.
Contract and minimums No contract, prepaid blocks, rolling monthly or a retainer.
TNW Marketing books exclusive, pre-qualified commercial solar site appointments for UK installers. Pricing: £250 to £1,000+VAT per attended appointment, set by system size and qualification. No retainer, no monthly fee. If you want domestic leads, or raw leads for a large calling team, Lead Pronto or one of the other suppliers above will suit you better.
What are the best Lead Pronto alternatives in the UK?
It depends on what you install. On this page we compare 10 alternatives, each checked on its own website on 23 Oct and 3 Nov 2026. For commercial solar: TNW Marketing (exclusive booked site appointments, £250 to £1,000+VAT) and Clean Energy Group (outbound meetings for C&I projects, price on request). For homeowner leads: PoweredLeads (exclusive by postcode, from £45 per accepted lead), Capital Leads (exclusive Google Search leads), Watts Marketing (exclusive booked appointments), GMS Leads (exclusive ECO4 and finance leads) and Sales Fuel (exclusive for 30 days, around £25+VAT a lead at base). Leads Everyday runs a Google Ads campaign in your name for a monthly fee. Leads 2 Trade and Compare Solar sell enquiries shared with a set number of installers. TNW Marketing publishes this page and is one of the alternatives listed.
How much does Lead Pronto charge?
On its own website (read 23 Oct and 3 Nov 2026), Lead Pronto lists commercial solar leads from £150 and commercial booked appointments from £250, priced on the area, the criteria and the size of the job. Domestic solar leads start from £18 on its solar leads page (its 2026 cost guide says from £25), branded leads from £35 and booked hot keys from £130.
Are Lead Pronto leads exclusive or shared?
Both are offered. Lead Pronto says exclusive leads run as a branded campaign under your own name and are sold to one installer only, while shared leads go to a small number of installers at a lower price. Which you are buying is agreed before a campaign goes live.
Does Lead Pronto have a contract?
Its website says there is no retainer, no contract and no notice period on its pay per lead model, and no contract or notice period for appointments. Revenue share is available in solar, usually after a pay per lead trial.
Does Lead Pronto sell commercial solar leads?
Yes. It has a commercial solar page offering leads from businesses, landlords and site owners from £150, and booked appointments from £250, nationally or targeted by region, county, radius or postcode.
Which Lead Pronto alternative publishes its prices?
Of the 10 alternatives on this page, three publish a price on their own websites: TNW Marketing (£250 to £1,000+VAT per attended commercial appointment), PoweredLeads (from £45 per accepted homeowner lead) and Sales Fuel (its FAQ says leads typically cost around £25+VAT each at base). The others price on request, in a proposal or as a monthly fee agreed at consultation.
What is the difference between Lead Pronto and TNW Marketing?
Lead Pronto sells domestic and commercial solar leads, appointments and live transfers, exclusive or shared, across 48 sectors. TNW Marketing sells only commercial solar site appointments, each exclusive to one installer, at £250 to £1,000+VAT per attended appointment, billed only for attended surveys. TNW Marketing publishes this page.
How should I compare solar lead suppliers?
On cost per signed job, not price per lead. Divide what you spend by the jobs it signs, after the share of leads that reach a survey and the share of surveys that close, and add your team's time. Our solar cost per lead calculator works it through with your own figures.
Who publishes this page?
TNW Marketing, which sells exclusive commercial solar appointments and is one of the alternatives listed. Every fact about the other companies comes from their own websites, read on 23 Oct 2026, or on 3 Nov 2026 for GMS Leads, Sales Fuel, Watts Marketing and Leads Everyday.
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