Residential solar case study
Hunter Build and Solar case study: three residential solar jobs closed from the first seven leads
Jason Hunter of Hunter Build and Solar, a residential installer in East Anglia, had been let down by Facebook ad providers and a high-pressure lead gen pitch. With TNW he closed three of his first seven qualified leads, at around £7,000 a job.

Watch the full interview with Hunter Build and Solar. This page summarises what they told us on camera.
Full interview transcript
Read the full transcript of the Hunter Build and Solar interview
Word for word from the video, with filler words such as “um” left out.
Yeah. Jason, would you like to introduce yourself and Hunter Build and Solar to everyone? Yeah. Hi. Yeah, it's Jason Hunter. I'm the owner managing director of Hunter Build and Solar. Brilliant. Nice mate. And whereabouts you whereabout are you guys based? So we're based in Suffolk Bury St Edmunds, East Anglia.
Nice. Yeah. Lovely. I've been there. It's a lovely place. What sort of interested you about working with us in the first place? I've spoke to a lot of lead gen companies probably for the last year and a half. And just none of them really stood out to me with their offers. I did speak to you once Roman, I think about the commercial side of things, but because I was quite new to it, I was more interested in the residential really.
That's what I wanted to get stuck into. I tried a couple of times with Meta ads, Facebook. To be honest, the people that were doing it, they were cowboys. What, if you don't mind me asking, what happened? One of them would basically, he gave me a price, which I thought was very low.
He said, I'm gonna charge you 500 pound a month to advertise on Facebook, Instagram. And I just said, wow, that is very cheap. And it just doesn't make sense. And he said let's try it for a month and see how it goes. We'd literally two weeks in and then he sends me an invoice for another 500 pound after two weeks.
So I just messaged him and said, look, I'm happy to pay this, but we're only two weeks in. And he said, oh things have changed and I've gotta charge more now. Was that including ad spend or no. That was about ad spend. So they wanted me to. Yeah, they wanted me to put my card details in for all the ad spend, and I looked at it.
He probably spent over, probably think nearly 400 quid in the first two weeks, and there was just nothing coming in, and I just said, less, let's just be, let's be honest with each other, but it's gonna cost more money. That's fine. I said, but at least be honest, they'll tell me it's 500 pound for a month and then come back for another 500 pound for two weeks and tell me it's cost you more, so now you're charging me more.
I said at the beginning, it just sounds too cheap, and it was just too cheap. Yeah. Fair enough. That's not what you want. Obviously you looked at our offer as well. We, I think we were speaking to you for a bit. You spoke to one of our sales guys as well. Yeah.
And they coming on board, which is a great decision. And so since that, I think you've sat seven seven qualified leads for haven't. I think you've you've managed to close quite a few of them, haven't you? Yeah. You might be our highest closing customer. Yeah. Three of them are closed off straight away.
So we'd start fitting them as of the 15th. Nice. Three. Three nice jobs. Brilliant. And what sort of what sort of revenue does that equ to then on those three? So the, they're around seven K each job. Nice. Seven K each, we're gonna do them in a day, stay in install. Nice. So that's about 28 K.
And I suppose going back a little bit what sort of attracted you to our offer as opposed to other companies? I'll be really honest. Literally the day before I'd spoke to myself, I'd had is it BBLC? They had contacted me about this in-house, lead gen system, and they said, let's have a chat.
There's no pressure. We'll go through things with you and then you can make a decision over the weekend. That was the beginning of the conversation By the end of the conversation. It was literally like a gun to my head telling me I've got to have it. There'll be no more communication with you. You have it now while that's it.
We walk away and I just said, walk away. I just said, walk away then. Yeah. I think pressure sales isn't isn't the way to go nowadays. So many options out there. It's evident that. I mean by this case you've gone with us and we're glad you have. I hope you are as well.
Yeah. Like I say, when I, once I spoke to myself, the way he explained things, everything was just nice and easy and a breeze the way he put it to me and knew exactly how it was gonna work, basically no bullshit. Everything was straightforward and at the end of the conversation, we made that decision straight away.
And that was it. Yeah. The deal was done. Yeah, perfect. Best thing that I've done, really love it. And what's your, like experience been with us and like the communication, everything like that? Great communication's always there. I've always been on the fence about the lead gen stuff and, I did say to Connor at the beginning I was concerned because I'm not great when it comes to it.
And he just, made my mind at rest by saying, we'll be there every step of the way. And you have been there every step of the way. Dan's always there. I can message Dan and he is back to me within minutes all the time. Same with Connor, same with yourself. He's like your, he is like your personal va.
Yeah. Too time we had No, I love it. No. I really appreciate it. The thing is the lead gen, it takes two to tango, right? Yeah, exactly. Say for the entire process, you've been so patient and like when it comes to setting systems up and getting it live, and then just from the day it went live you are on those leads like no other client we've had so far.
So it's yeah, it definitely is a combination of both things. It takes you tango like I said, and obviously when these leads come in, you've been on them straight away, managed to close three outta seven so far, which is pretty ridiculous. Yeah. I'm sure as we expand with you, it's gonna be a hell of a lot more.
Yeah. And that pipeline's just gonna grow and grow. Yeah, I'm looking forward to it. I've got more guys starting for me now. We're really gonna push it out there. Love it, mate. Awesome. Yeah. Perfect. So I guess the sort of last question that we have for you then is would you recommend us to other companies looking to expand their business?
100%. I appreciate it. Love it. Absolutely. 100%. And like I said in that comment the other day, you guys know what you're talking about. You're professionals, you're easy to deal with and you're always there. Like I said, like there's no bullshit. You know much more about it than I do.
I, it's a big learning curve for me and I'm just really happy that I went ahead with it. Yeah. Love it, mate. I appreciate that very much. Awesome.
- Interviewee
- Jason Hunter, owner and managing director
- Based
- Suffolk, East Anglia
- Type of work
- Residential (domestic) solar
- Leads sat at interview
- Seven qualified, three closed
- Job value
- Around £7,000 each, one-day installs
Who Hunter Build and Solar are
Hunter Build and Solar is run by Jason Hunter, its owner and managing director, from Suffolk in East Anglia. He had spoken to TNW about commercial work before, but as he was fairly new to solar he wanted to get going on residential first, so this campaign was residential.
The situation
Jason had spent about a year and a half talking to lead generation companies without finding an offer that stood out. He tried Meta (Facebook and Instagram) advertising twice. One provider quoted £500 a month, then asked for another £500 after two weeks and wanted his card for the ad spend, having spent close to £400 with nothing coming in.
Another company pitched an in-house lead generation system as a no-pressure chat and ended the call with a now-or-never ultimatum. Jason told them to walk away.
What TNW delivered
Jason says TNW explained how it would work simply and he decided by the end of the call. He had been on the fence about lead generation and worried that it was not his strength; TNW promised to be there every step of the way, and he says it has been, with replies from the team within minutes.
At the interview he had sat seven qualified leads and closed three of them straight away: jobs of around £7,000 each, done as one-day installs, with fitting due to start on the 15th. TNW notes that Jason was on every lead the moment it arrived. He was taking on more staff to push it further.
TNW's commercial service works differently from this residential campaign: TNW finds and qualifies the business, books the site meeting into your diary and you pay per qualified, attended appointment, not per raw enquiry or a monthly retainer. Read how pay per appointment commercial solar leads work, or see the checks behind each booking in how to qualify commercial solar leads.
Results
- Seven qualified leads sat, three closed straight away
- Three residential jobs of around £7,000 each, done as one-day installs
- Replies from the TNW team within minutes
- Would recommend TNW to other businesses "100%"
Want results like Hunter Build and Solar?
TNW Marketing books pre-qualified, exclusive commercial solar site meetings for installers. TNW's show rate is 60%+, and you pay per qualified, attended appointment with no retainer and no minimum spend. See the commercial projects ready for survey now.
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Green Home Co case studyVetted customers who are interested on arrival, with typical systems of 30 to 50kW.
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