Supplier review · 14 min read
By Roman Steer-Love, co-founder of TNW Marketing · published 9 Nov 2026 · every fact about Bark checked on its own website and Companies House on 9 Nov 2026
From Bark's own pages and Companies House, read on 9 Nov 2026.
| Company | Bark.com Global Limited, company number 10614196, incorporated 10 February 2017, status active, London (Companies House). Its seller terms say Bark Marketplace contracts are with Bark.com Trading Limited. |
|---|---|
| What you buy | The chance to contact a customer who posted a request (a "Bark"), or enquiries where a customer contacts you, paid for in credits. |
| Price | Not published as a fixed figure. Credits are bought in packs, and Bark says the credits per lead depend on the service, the value of the job and supply and demand in your area. VAT is added. |
| Commission | None. Bark says you pay a one-off fee to respond to a lead and keep 100% of the job. |
| Shared or exclusive | Not stated on the pricing, seller or terms pages we read. Bark says customers may choose none of the professionals introduced to them. |
| Credit expiry | Credits bought on or after 1 November 2025 are valid for 3 months, then expire with no refund or extension. |
| Credit returns | Within 7 days, only for an invalid phone number, a bouncing email, details that are not the requester's, or (for enquiries) spam or fraud. Returned as credits, not money. |
| Contract | Pay as you go credit packs, or a credit subscription on a rolling contract with 30 days' notice. |
| Who posts solar requests | Its solar panel installation page is written for homeowners, and its customer terms say the service is for consumers for domestic and private use. |
A customer describes the job on Bark, and Bark sends the requests that match what you do. Customers can also find you on Bark and contact you. On its pricing page Bark says it sends leads free from the moment you sign up and you only pay to contact customers you think are the right fit. When you pay to respond you get the customer's phone number and email, and further messages are free.
Its seller terms (last updated 1 November 2025) describe two kinds of lead. General Barks are requests you choose to respond to by redeeming credits. Enquiries are customers contacting you directly, and credits are taken when they send a message, submit a booking request, call you from the site or ask for a call back. You choose at the point of purchase whether credits are for General Barks or Enquiries.
Bark's solar panel installation page is aimed at homeowners: it talks about the energy efficiency of your home and systems on the roof of your home. Its customer terms (last updated 5 September 2025) say: "we only provide Facilitation Services to consumers for domestic and private use." If you install commercial systems only, that matters more than anything else on this page.
Bark does not publish a price per solar lead. Its pricing page says: "We calculate the costs of contacting a customer based on the service, the value of the job, and the supply and demand in the area." You see the cost in credits before you respond, and credit prices are shown on the site before you buy. The terms add that VAT is payable on top, and that credit prices can be varied at Bark's discretion.
Four things in the terms change what a credit is really worth:
The terms also let Bark charge up to five times the price of a lead if you breach its seller code of conduct, for example by trying to get a customer's details without redeeming credits.
The pricing page says Bark will return all your credits if you do not win business with your first credit pack. The terms set the conditions: it applies to credits for General Barks only, to your first pack (the Starter Pack), once you have redeemed all of it, have not entered a contract with any of those contacts, and three days have passed since the last credit was used. Bark then adds the same number of credits back to your account, once only. There is a separate guarantee for Bark Marketplace subscriptions, which makes the second month free if you win nothing in the first paid month and meet its conditions.
On the public record, yes: Bark.com Global Limited is an active private limited company registered in England and Wales (number 10614196, incorporated 10 February 2017, registered office 167-169 Great Portland Street, London), and its terms give a UK VAT number. Whether Bark is worth it for your business is a different question, and it turns on the points above: who posts solar requests, how many credits a solar lead takes in your area, and how many of those contacts become surveys before the credits expire.
You might look elsewhere if:
Get the answers in writing. They are the same questions we would expect any installer to ask us, and they decide what a lead really costs you.
Then compare suppliers on cost per signed job, not price per lead. Our solar cost per lead calculator works it through with your own figures.
The right alternative depends on what you install and what you want to pay for: an enquiry, a booked appointment or a meeting that actually takes place. Our comparison of 15 UK solar lead suppliers sets them side by side on price, exclusivity, contract and no-show terms, and Lead Pronto alternatives covers ten more in detail.
TNW Marketing books exclusive, pre-qualified commercial solar site appointments for UK installers. Each appointment goes to one installer. The published band is £250 to £1,000+VAT per attended appointment, set by system size and qualification, with no retainer and no monthly fee. You only pay for appointments that are actually attended, and any that aren't viable we replace.
It is a different model from Bark: you are not buying the chance to contact a homeowner, you are booked into a meeting with a business owner who has already been qualified on the phone. If you install domestic systems, or want to pick and pay for individual contacts at a low entry cost, Bark or one of the homeowner suppliers above will suit you better.
It depends on what you install. Bark's solar panel installation page is aimed at homeowners and its customer terms say it serves consumers for domestic and private use, so it is built for domestic installers. Credits bought from 1 November 2025 expire after 3 months and are returned only for invalid contact details or spam, so work out what a solar request costs in credits in your area, and how many become surveys, before buying a large pack.
Bark does not publish a fixed price per lead. Its pricing page (read 9 Nov 2026) says it prices contacting a customer on the service, the value of the job and supply and demand in the area, shows the credits needed before you respond, and shows credit prices before you buy. VAT is added. It charges no commission on jobs you win.
Yes. Bark's seller terms (last updated 1 November 2025) say credits bought on or after 1 November 2025 are valid for 3 months from purchase, and credits bought up to 31 October 2025 for 12 months. Expired credits are not refunded or extended.
Not as money. Credits come back to your account only if you tell Bark within 7 days that the phone number is invalid, the email bounces, or the details are not the requester's, or for an enquiry that was spam or fraud. There is also a one-off Get Hired Guarantee on your first credit pack, with conditions set out in the terms.
Bark.com Global Limited is an active company registered in England and Wales, number 10614196, incorporated on 10 February 2017 (Companies House, checked 9 Nov 2026). That confirms it is a real UK business; whether it works for you depends on the leads in your trade and area.
No. Bark's pricing page says it charges a one-off fee in credits to respond to a lead and no commission, so the money from the job is yours.
TNW Marketing, which sells commercial solar appointments to installers and competes with Bark for some installers' budgets. Every fact about Bark comes from bark.com and Companies House, read on 9 Nov 2026.
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