Supplier review · 12 min read
By Roman Steer-Love, co-founder of TNW Marketing · published 9 Nov 2026 · every fact about Leads 2 Trade checked on its own website and Companies House on 9 Nov 2026
From Leads 2 Trade's own pages and Companies House, read on 9 Nov 2026.
| Company | Leads 2 Trade Limited, company number 05987279, incorporated 2 November 2006, status active, registered office in Heaton Mersey, Stockport (Companies House). |
|---|---|
| Who the leads are | Homeowners and commercial businesses looking to install solar PV, plus solar thermal leads, from its own information websites. |
| Lead types | Hot Key, Premium (booked appointment), Qualified and Lead Vault. |
| Shared or exclusive | Depends on the type: Hot Key is unique to one installer; Premium goes to up to 3 (the FAQs say you and one other company); Qualified up to 4; Lead Vault first come, first served. |
| Price | Not published. Its FAQs say the cost depends on lead type and other factors, and ask you to call for prices. |
| Fees and contract | No joining or subscription fees; pay per lead. No charge to cancel, with written notice of 14 to 30 days depending on your terms. |
| Rejections | Premium leads: "no pitch no fee". Any lead can be rejected within 72 hours for the reasons its FAQs list. |
| Who can join | MCS registration for solar. Its solar page asks for at least a year's stable trading; its FAQs ask for 12+ months' trading, a positive credit history and no CCJs. |
From its solar panel sales leads page, read on 9 Nov 2026. The main difference between them is how many installers get the same customer.
| Hot Key Lead | Qualified lead handed over to you on the phone, for direct contact to arrange an appointment. Unique to one installer. |
|---|---|
| Premium Lead | Booked appointment confirmed with the customer. The solar page says it goes to a maximum of 3 installers; the FAQs say premium leads go to you and one other company. Comes with a "no pitch no fee" guarantee. |
| Qualified Lead | Qualified lead sent automatically up to 4 times to network members; the customer is told which installers will contact them. |
| Lead Vault | Qualified leads sold first come, first served to network members, used to top up on an ad hoc basis. |
The two pages give different numbers for Premium leads (up to three installers on the solar page, you and one other company in the FAQs), so ask which applies to solar in your area before you order.
Its how we generate leads page says it runs a network of websites, that customers arrive from search engines and submit their details, and that its in-house UK call centre speaks to every lead before it is released. Its FAQs say the call centre works 8:30am to 8:30pm plus weekends, and that you are told about a lead in real time by SMS, email or fax.
Every solar lead is qualified against these criteria, from its solar page:
Its FAQs add that once you receive a lead you become the data controller, so you need your own GDPR process, and that credit terms are available to businesses trading 12 months or more with a positive credit history.
Its FAQs say all premium leads come with a "no pitch no fee" guarantee: if you do not sit and pitch the lead, you reject it. Any lead can also be rejected within 72 hours of it being sent, through your online dashboard, if:
Prices are not published: the FAQs ask you to call, saying there may be special rates in your area.
You might look elsewhere if:
Get the answers in writing. They are the same questions we would expect any installer to ask us, and they decide what a lead really costs you.
Then compare suppliers on cost per signed job, not price per lead. Our solar cost per lead calculator works it through with your own figures.
The right alternative depends on what you install and what you want to pay for: an enquiry, a booked appointment or a meeting that actually takes place. Our comparison of 15 UK solar lead suppliers sets them side by side on price, exclusivity, contract and no-show terms, and Lead Pronto alternatives covers ten more in detail.
TNW Marketing books exclusive, pre-qualified commercial solar site appointments for UK installers. Each appointment goes to one installer. The published band is £250 to £1,000+VAT per attended appointment, set by system size and qualification, with no retainer and no monthly fee. You only pay for appointments that are actually attended, and any that aren't viable we replace.
TNW sells commercial solar only, and one kind of product: a booked meeting with a business owner, exclusive to you. If you want domestic leads, live transfers or a choice of shared lead types at a lower price, Leads 2 Trade or another supplier above will suit you better.
It depends on what you want. From its own site (read 9 Nov 2026), it sells solar leads from homeowners and commercial businesses, phone qualified by its own call centre, in four types that differ mainly in how many installers get each lead. It suits domestic installers who want that choice; commercial-only installers may prefer a commercial specialist.
Only the Hot Key type is described as unique to one installer. Premium leads go to up to 3 installers on its solar page (its FAQs say you and one other company), Qualified leads up to 4, and Lead Vault leads are first come, first served.
It does not publish prices. Its FAQs say the cost depends on lead type and other factors and ask you to call for prices. There are no joining or subscription fees.
It charges per lead with no joining or subscription fee and no charge to cancel. Its FAQs say cancellation needs written notice, with notice periods of 14 to 30 days depending on your terms.
Yes. Premium leads carry a "no pitch no fee" guarantee. Any lead can be rejected within 72 hours if the customer changed their mind or does not match the criteria, cannot be reached within 72 hours, is a proven duplicate, or does not need the work within 6 months.
Yes. Leads 2 Trade Limited is an active company registered in England, number 05987279, incorporated on 2 November 2006, with its registered office in Stockport (Companies House, checked 9 Nov 2026).
TNW Marketing, which sells commercial solar appointments to installers and competes with Leads 2 Trade for some installers' budgets. Every fact about Leads 2 Trade comes from its own website and Companies House, read on 9 Nov 2026.
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