Commercial Solar Lead Success Stories

Residential solar installer results

These interviews are about residential (domestic) solar campaigns, mostly opt-in leads passed to the installer's own sales team. TNW's main service today is the commercial site meetings above.

• Carbon Energy SavingsA £2,200 domestic test batch, around £30,000 of installs in two weeks and a cost per fit of about £2,100.
• Hunter Build and SolarThree of the first seven qualified leads closed, at around £7,000 a job.
• Start SolarEight deals worth about £64,000 from 70 opt-in leads, with a fifth still to be contacted.

Related guides for installers

• Pay per appointment commercial solar leads

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• Solar leads UK: compare providers

  Solar installer leads for sale in the UK: 12 providers compared on lead type, price, contract and no-show terms, and pay per appointment from £250.

• Lead Pronto alternatives for solar installers

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• Exclusive vs shared commercial solar leads

  What each costs and why, who carries the no-show risk, how to check a supplier's exclusivity claim, and when shared leads can make sense.

• In-house vs outsourced lead generation: the real cost

  What an in-house appointment setter really costs, line by line, against buying booked appointments, with a cost-per-meeting calculator.

• Pay per lead vs retainer vs pay per appointment

  Cost, risk, contract terms and lead quality side by side, and when a retainer can still make sense.

• Choosing a solar marketing agency

  Full-service agencies, lead suppliers and pay-per-booking lead generation compared, the channels that win commercial work, and what to ask before you sign.

• Renewable energy marketing agency (UK)

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• Appointment setting for solar installers

  What appointment setting is, how agencies charge, in-house vs outsourced setters, UK rules on B2B calls and email, and what to ask before you sign.

• Commercial solar tenders and frameworks

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• Commercial solar PPAs for installers

  How a rooftop or private wire PPA works, the parties and contract terms, which customers qualify, what funders ask for, and the alternatives.

• Public sector solar funding: PSDS, Salix and GB Energy

  What has closed (PSDS) and what is open now: Great British Energy solar for schools and the NHS, Salix loans in Scotland and Wales, and how installers win the work.

• Offering finance on commercial solar

  Hire purchase, leasing and PPAs compared, and when the FCA rules on credit broking apply: individuals, the £25,000 business exemption and introducer ARs.

• Solar EPC contractors explained

  Engineering, procurement and construction vs design and build, the FIDIC, NEC and JCT contract forms, typical EPC terms and subcontracting to an EPC.

• VAT, CIS and the reverse charge on commercial solar

  The VAT rate on commercial jobs, when the construction reverse charge applies, invoice wording, and CIS registration, deductions and returns, from HMRC.

• Roof overcladding or replacement before solar

  For roofers and solar installers: overclad or re-roof first, asbestos and structural checks, RC62 fire classification, the Part L upgrade, sequencing and tax.

• UK solar statistics: the commercial market in numbers

  Official UK solar statistics: capacity and installations by size band and region, growth trends, 2030 targets and business energy prices, all with sources.

• UK commercial solar statistics (data tables)

  Year-by-year DESNZ tables since 2010: capacity and installations by size band, the commercial bands month by month, generation and share of electricity, with a CSV.

• LinkedIn lead generation for commercial solar

  Win commercial solar site surveys from LinkedIn: who to target, Sales Navigator vs free, example messages, LinkedIn's limits and the UK data rules.

• Cold email for commercial solar

  Cold email for commercial solar: who to email, UK rules (PECR, UK GDPR), deliverability set-up, example emails and follow-ups, and what it really takes.

• Cold calling commercial solar

  Book commercial solar site surveys by phone: call lists, TPS/CTPS screening, switchboard, opening, qualifying and objection scripts, and the UK rules.

• Commercial solar prospecting from public data

  Build a target list before you call: Companies House SIC codes, the EPC and DEC registers, Land Registry ownership data and SECR energy reports.

• Lead calculator

  Work out how many site surveys and leads you need to hit your monthly installation target, from your own booking and close rates.

• Solar cost per lead calculator

  What each signed job really costs you, profit after lead spend, and the most you can pay per lead or booked appointment, with a side-by-side comparison.

• How to generate commercial solar leads

  The channels UK commercial installers use to book site surveys, what "qualified" really means and the numbers to track.

• How solar leads are priced

  How solar leads are priced: per lead, per booked or attended appointment, retainer or revenue share, and shared vs exclusive.

• How much do solar leads cost? UK price list

  Cost per lead vs cost per booked meeting, what drives the price, and how to work out what you can afford to pay.

• Solar lead follow-up: speed to lead and no-shows

  Call new leads within minutes, a first-week follow-up plan, confirming the survey twice and the five reasons booked surveys don't happen.

• How to qualify commercial solar leads

  A five-point checklist and the first-call questions that stop surveyors driving to sites that will never sign.

Browse every installer guide on the guides hub.

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