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    Commercial solar case study

    Ingeni Renewables case study: won work from leads already interested in solar

    Ursula, Director at Ingeni Renewables, commercial renewable energy installers specialising in forecourts and petrol stations. Since partnering with TNW, they've won work directly from the leads provided, with quality prospects already vetted and interested in solar.

    Ingeni Renewables interview with TNW Marketing

    Watch the full interview with Ingeni Renewables. This page summarises what they told us on camera.

    Full interview transcript

    Read the full transcript of the Ingeni Renewables interview

    Word for word from the video’s automatic captions, with filler words such as “um” left out. Captions can mishear names and numbers, so the video is the final word.

    So, Ash, you know, would you like to introduce yourself and then explain a little bit about Ingeni Renewables for us? We're I'm one of the directors at Ingeni Renewables and we renewable energy installers that work in the commercial space. Particularly niches forecourts, petrol station forecourts. We've been looking to expand out. We are part of a group of companies with a renewable energy arm. Yes, we do solar and battery storage at the moment.

    Okay, nice. And what sort of what sparked the interest in specializing in you say forecourts? I mentioned that we are a sister company. We came out of a department really of that electrical company that also specializes done worked in the forecourt sector sector for about 60 years. So, we started as a department there really and then we incorporated a few years ago. Oh, wow.

    So, we just grew out of grew out of that really. Yeah, perfect. And how long have you been working with us so far?

    I can't remember now. It's a few months, is it? I think. Yeah, a few months, something like that. Probably start of the year, something of that nature. I think we were back and forth for a little bit beforehand, but you came on with us maybe a couple of months ago.

    And so far, what has been the sort of most valuable part of our service to you guys? I feel like the drilling down and quite good leads. So, not having to do do that legwork. So, just have to Generally, we found that the people that we the leads that were passed to us, the people were interested in solar. We've got We've won lead We've won work out of it. So, that's good.

    Yeah, so I suppose you're cutting out on that kind of like legwork you have to do to identify leads that are falling within what we're looking for.

    Okay, perfect. Yeah, no, that's great to hear. And you mentioned you won some work from it. Do you mind touching upon like the sort of size of the system and what relationship was like with the client? That was a 36 kW system, I believe. I'm thinking of my memory.

    Quite straightforward job compared to forecourt, which will be nice, and it's close. Okay. The client So, we haven't had too much interaction really since going on the survey. They The client got a few and we He didn't really have any follow-up questions after we sent our quote. It was all pretty smooth sailing. Purchase order is in.

    So, yeah. Okay. And have you worked with any sort of other third parties before? Not with your sort of model where the leads already found and you got to have more information about them. Okay. We've We've worked with ones that just kind of like ping inquiries towards us, but not the way in which you your model works, which is like having already found the lead and found that ascertained their interest in solar and what that sort of thing.

    That's the first This is the first time I've done anything like that. Okay. No, fair enough. And how did you find that previous experience? Suppose it's requires a lot more legwork from our our point of view, really. Like we we have to do a lot more in terms of finding that seeing how suitable inquiry is, gauging the interest in the solar.

    Sometimes it's a very domestic-focused thing, whereas we are But although I think there is more now more people that are just like filter for commercial, whereas at at the time it was all very much a lot more domestic, which was really all what we were looking for. We don't do domestic at all. Yeah. It was just as I say, a lot more work involved in trying to filter out and what might be a good lead and and that. Okay. Perfect.

    And in terms of the sort of the communication and back and forth with our team, has it been quite a seamless experience getting these bookings and getting information from our guys and organizing the appointments? Yeah, I think so. Don't really have any complaints in that regard at all, really. Pretty good. Yeah, no, I appreciate that. And in terms of other installers in other areas, would you recommend us to help them get in front of more clients and win more business for their installation company?

    Yeah, I think so. I say, it's been good. I've been pleased with the leads. I think generally speaking, I think if someone is not wanting to you spend all that time beforehand and they want a good quality lead, I think that yeah, I would. Okay. Now, I appreciate that a lot.

    Interviewee
    Ursula, director
    Business
    Commercial solar and battery storage; petrol station forecourts
    Domestic work
    None: commercial only

    Who Ingeni Renewables are

    Ingeni Renewables installs commercial renewable energy, currently solar and battery storage, and specialises in petrol station forecourts. It grew out of a department of a sister electrical company that has worked in the forecourt sector for around 60 years, and was incorporated a few years before the interview.

    The situation

    Ingeni had previously worked with providers that simply passed enquiries on. That meant a lot of work on its side to judge how suitable each enquiry was and how interested the business really was, and many were domestic, which Ingeni does not do.

    What TNW delivered

    With TNW the lead is already found and its interest in solar established before it reaches Ingeni, which removes the legwork of filtering. Ingeni has won work from the leads, including a system of around 36kW that was straightforward compared with forecourt jobs; the client had few follow-up questions after the quote and the purchase order is in.

    Communication with the TNW team has been smooth, with no complaints about the bookings or information provided.

    The model behind it is the same for every installer: TNW finds and qualifies the business, books the meeting into your diary and you pay per qualified, attended appointment, not per raw enquiry or a monthly retainer. Read how pay per appointment commercial solar leads work, or see the checks behind each booking in how to qualify commercial solar leads.

    Results

    • "The leads passed to us — the people are interested in solar. We've won work out of it."
    • "You've already found the lead and ascertained their interest — saves us all the legwork"
    • Previous lead gen was just pinging enquiries; TNW's model is far more effective
    • "If someone doesn't want to spend all that time beforehand, and wants a good quality lead — I would recommend"
    “The leads passed to us — the people are interested in solar. We've won work out of it.”
    Ursula, Ingeni Renewables

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